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Description

Enhance Authentic Beauty in any moment with AUTHENTIC BEAUTY CONCEPT’s NEW Multitasking Hybrid Innovations that go Beyond Hair…

AUTHENTIC BEAUTY CONCEPT is more than just products, it goes beyond hair. Inspired by a community of artisans and hairdressers that believe in the same shared values, this is a brand that is creating a truly holistic approach to authentic beauty.

The people within the #authenticbeautymovement believe that outer beauty is a reflection of our inner beauty and celebrate authentic beauty in all its forms; it’s about enhancing the natural beauty that is already there. 

To go ‘Beyond Hair’ is about keeping the connection of mind, body and soul at the forefront of everything Authentic Beauty Concept develops; through carefully selected ingredients, mindful scents and bespoke in-salon Memento services that impact as a whole and not just the hair. 

AUTHENTIC BEAUTY CONCEPT Beyond Hair Products:

Three premium products have been carefully crafted to further enhance authentic beauty in any moment. Earlier this year saw the launch of AUTHENTIC BEAUTY CONCEPT’s first signature Eau de Toilette; a unisex scent for skin and hair. This pure, fresh, premium perfume isn’t about masking or covering-up; it’s about enhancing the individual – the notes that make you, ‘you’.